Today we’re going to talk about one of the things that makes my heart sing: strategic websites!
Yes, y’all. A little website strategy for you this morning, or evening, whenever you’re listening to this. lol. So many people have this belief when it comes to websites that “if you build it, they will come.” Meaning people believe that their targeted audience will magically find it without promotion AND that when they do, they are automatically going to buy from you.
And that’s just simply not how this works. I’m going to give you 3 quick and easy tips to revamp your website in order to see higher conversion rates!
1. Update Your “Above The Fold” Section.
Above The Fold, simply refers to the section of the website that is visible in the browser window when the site first loads. This is literally the first thing someone sees when they come to your site, so you need to make it good. You have half of a second to make a lasting impression and get someone to feel intrigued enough in order to stay on your website and find out more information. The top key elements to a good above the fold is:
- A GREAT headline
You must have a great headline that articulates who you serve and how you serve them. Remember to always keep the copy on your website geared towards how you can provide solutions to your audience’s issues.
- Call to Action
You have to guide your audience to the content you want them to see. This CTA can vary, depending on your website goals. For example, if you are a service-based business and offer discovery calls before allowing a client to book with you, this would be a great place to link your scheduler OR you can like to your services/work with me page.
- Lead Magnet
A lead magnet is essentially a piece of FREE content that solves one or more of your audiences’ pain points in a quick or easy way. You can make this a workbook, ebook, free audio training, webinar, etc. This helps build your email list and gives your audience a way to view you as an expert in your industry. You can make your CTA button a link to your lead magnet, or you could simply include this as a line right below the header.
- Social Proof
What better way to help people recognize you as knowledgable and an expert than including logos from brands that you or your clients have been featured in? This is referred to as social proof. The great thing about this is that people already have built up an association, or LKT (like, know, trust) factor with these brands, that easily help establish you as someone who knows your stuff. If you chose not add the lead magnet under the header, this is a great replacement.
2. Add More CTA’s.
If you do not ask, you literally cannot sell. I don’t care who told you otherwise, the facts are the facts! I do not make the rules. lol.
Here’s another fact: 70% of small business websites lack a Call to Action (CTA) on their homepage.
That’s right – 70%. Meaning that most of you are not leading the user to where you want them to go (i.e. your services, contact, or booking link) and that is truly affecting your bottom line.
Your website is meant to serve as a 24/7 digital home for people to understand who you help and how you help them. It is your 24/7 salesperson – the thing that sells for you when you’re sleeping, when you’re on vacation, even when you’re not posting on social media.
So when your audience is confused and don’t know where to go, or how to book you, that’s when people disengage and look elsewhere – for someone who has a CLEAR and CONCISE website.
I’m going to break down some places where you can use a CTA and how to best use them:
- Talking about your services?
Add a button with a CTA to your services/work with me page for more details.
- Talking about a client project or experience?
Add a button with a CTA to your general portfolio or that clients project.
- On a client project or experience page?
Add a button with the link to book or contact. Talking about people taking the next step? Add a button with a CTA to your contact or booking link.
Just make sure that you are guiding people exactly where you want them to go.
3. Add Some Proof!
So many beautiful websites lack one thing: testimonials. 72% of people say that positive reviews and testimonials help them trust a business more.
Think about how many times you look up a restaurant or coffee shop before you go, check out the reviews in order to understand what the average consumer’s experience is like, what the foods like, the pricing, etc.
If you do that for something you’re spending anywhere from $5-$30 on, why would you not include testimonials of your client’s experience and feedback as well? Testimonials help website viewers understand that they are making the right choice when deciding to work with you or book you.
Use a targeted testimonial (which are testimonials from people who are in your target audience), that speaks to results and transformation (which can be finances, health, or wealth, with finances having the biggest impact) with a professional headshot and a CTA to either book you (if it’s at the bottom of the page) or a link to that client’s project or case study?
GIRL! You are in there.
These 3 quick and easy ways to revamp your homepage for a better conversion rate! If you’re interested in trying these out please send me some before and afters and tag them in #theblueprintconversions.